The Coaching Lab

Would you like step-by-step guidance and support to create a solid and efficient business structure, facilitating a continual stream of ideal clients?

This group mentorship program dissolves overwhelm, fear and uncertainty, finally allowing clarity, confidence and competence to shine through. 

You are in the right place if you want to:  

  • Become secure in your abilities as a coach, and clear about the unique value you have to offer.
  • Fall in love with your professional image, making it natural and easy to get visible and charge your worth.
  • Free yourself from self-doubt and access unlimited motivation to take inspired action for the continued growth of your business. Goodbye procrastination.
  • Make sales smooth and painless thanks to your unshakable confidence. 
Schedule A Call Today!

Can you relate?  

I’ve had some coaching training and I should know what I’m doing…but I feel like a fraud. Can I really make a difference for these people?  

I LOVE coaching. I’m super passionate about helping others. I just wish I knew the right questions to ask my clients to help them progress.  

I want so badly to make a difference, but sometimes I feel so frustrated trying to get my clients to focus and stay on track.  

I feel overwhelmed! How can I make the time to improve my skills, ON TOP OF trying to build a coaching practice and working a full-time job? Sometimes I just want to give up.  

Frustrated, you begin to doubt that your dream of being a successful, well-paid coach, who makes an impact on the world will ever come true.  

There are even days when your stomach is in knots with anxiety because you know in your heart you were meant to be a coach--but you don't know what to do.  

I get it, and I want you to know, you already have everything you need inside of you to create massive success in your coaching business.  

The Coaching Lab uncovers, refines and empowers your genius coach within.  

Imagine getting out of your head, letting go of doubt, worry and feelings of not being enough.  

You exude a quiet confidence with every client. The right questions come to you naturally, because you’ve shifted out of your logical mind and are tapping into your intuition and creative heart energy.  

In addition to your new heart connection, you feel competent and solid in your coaching skills because you’ve honed them with an expert mentor coach and your peers.  

You know you’re the real deal!  

By signing up for The Coaching Lab, this will be your reality in the near future.  

I'm Tracy Irvine, and I work with Women Coaches who are committed to coaching mastery, so they can effectively and skillfully help their clients achieve the fantastic results they CRAVE, keep their client roster full...and their bank accounts abundant.  

My story may be a lot like yours. I had a long successful corporate career, at one of the most influential companies in the world. I was excellent at what I did, but I felt an undeniable call in my heart to make an impact on people's lives. Coaching was a natural transition because I love to learn and help people improve their lives. It also helped that the skills I gained in my corporate work made me a Jedi-master at asking questions that go straight to the core of any issue.  

But once I got into coaching, as with any new skill, my confidence flew out the window. I found myself...  

  • Struggling to ask the right questions.
  • Trying to maintain my composure when my mind would go blank.
  • Desperately seeking a structure to make my coaching sessions impactful and effective. 
  • Floundering with tools and techniques that I didn't quite know how to use.
  • Praying that my clients would "like" me enough not to fire me.
  • Hoping on a wing and a prayer that my income would grow along with my client list.

You will:  

  • Gain the skills, mentorship, peer support and knowing of your own self-worth, that you will need to exude confidence from deep within, making yourself a magnet for ideal clients.
  • Save thousands of dollars and years of your life as you receive priceless insider information from years in the coaching trenches, and countless hours of mentorship with some of the finest coaches in the world.
  • Understand with certainty what makes a great coach, as well as what makes YOU a great coach. 
  • Be able to easily get out of your head and access your intuition and creativity, so you can facilitate coaching sessions that leave your clients clamoring for more. Waitlist anyone?
  • Benefit from practicing the skills you learn with other coaches, receiving on-the-spot feedback in a safe, supportive environment, allowing you to stay cool, confident and collected with your actual clients.


  • Finally having unwavering confidence as a coach.
  • Feeling like a consummate professional, who invests in her continuous growth.
  • Being recognized as the subject matter expert you know you are.
  • Waking up to a full calender of committed clients who are a joy to work with.
  • Celebrating the WINS your clients create with your powerful, transformational coaching, AND
  • So much more!

The Coaching Lab 4-month program includes: 

  • Six 90-minute classes that will be held every other week, during the program period.
  • Three private 60-minute coaching intensives with me, your CTI-trained (CPCC) and ICF-Certified (PCC) Mentor Coach
  • Small classes of 15 coaches so you can get plenty of personalized attention. 
  • A relevant, deep dive into coaching theory, skills, and techniques that will empower you to know where to go, no matter what your clients toss your way. 
  • Access to a community of like-minded women from around the world who continuously strive to improve their coaching and network with their peers. 
  • A safe, supportive environment to practice your coaching skills and receive constructive feedback with your peers. 

"As a Love & Success Coach, I had a new hat to wear, very different from when I worked in corporate with its goals and actions steps. I participated in this group coaching program to prepare for my ICF certification, and I absolutely enjoyed every session. I received immense value and insights that I still cherish. Definitely go with her program!" 

Valerie B.

Say goodbye to one-off sessions. Learn to coach in a way that will make investing in your high-end coaching packages a no brainer.